The California Agenda: Los Angeles

Los Angeles is more than the world’s entertainment capital — it is a political and economic powerhouse whose influence extends far beyond California.
As the city rebuilds from devastating fires and prepares for the World Cup and Olympic Games, leaders face a pivotal moment of both resilience and reinvestment. Meanwhile, LA’s core economic engines — from film to trade, real estate and technology — remain critical to the region and the nation.

For The California Agenda, I took inspiration from the Los Angeles skyline, incorporating that into assets across platforms to create a clean and recognizable identity for the event.